Lee Rich was an American film and television producer, who won the 1973 Outstanding Drama Series Emmy award for The Waltons as the producer. He is also known as the co-founder and former chairman of Lorimar Television... (wikipedia)
Just because you're big doesn't mean you're going to be successful. The beauty of the motion picture business is that you can make a little movie like 'Driving Miss Daisy' or 'Rain Man' and go right through the roof. This business is still about creative juices, and size is no guarantee of that.
On a smash TV series, you make much more money than you ever can in a movie. Do you know how much more Bill Cosby will make than Spielberg? The money for successful television is unbelievable.
Extraneous violence is totally wrong. 'Robocop' was violence for violence's sake - you don't shoot somebody's arm off.
It's fine to do movies and say, 'We made big grosses,' but you've got to go back and ask, 'How much did it cost?' and 'Where do you make your profit?'